Forever 21 not so forever…

Forever 21's large amounts of debt spark rumors of a permanent closure of the chain.

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Forever 21 not so forever…

Jordan Leighty, Writer

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Nostalgic stores such as Toys R Us and Libby Lu now exist in only fleeting memories. Forever 21 could be the next store to disappear, swallowed up by the ever-revolving door of the economy. 

Currently, the company is $500 million in debt. An amount as large as this could be detrimental to the existence of the retail company. There is a very high possibility that Forever 21 could be the next store to become only a memory in the minds of many. 

Phuong Dinha senior and a loyal customer for many years of Forever 21 is sad to see Forever 21 possibly go. 

“I feel like it’s an unreal situation because Forever 21 has been a part of my teenage years since middle school,” Dinh said. “It’s been a popular brand and I can never imagine it’ll go bankrupt and what I miss about it is that the clothes are super cute but they’re cheap and now since it’s going away I don’t know where to shop anymore ’cause mostly I still get my clothes from Forever 21.” 

Forever 21 seems to be going down a similar path that many stores mainly located in malls are going through due to an increase in online shopping. For example, Claire’s filed bankruptcy and closed hundreds of stores in order to rehabilitate the company. Forever 21 is speculated to do the same. 

Dinh correlates the fall of Forever 21 with technology too. 

“I feel like as we get older and as the newer generation we won’t be able to have that experience anymore ’cause we’re in the middle and we had a little experience of Toys R Us and Forever 21,” Dinh said. “Now it’s so technology based everything is just online shoppingso I feel like it’s very sad, but I don’t know there’s anything you can do about it because technology will advance still. We can’t stop it, and so I think they need [to] just try to keep all the memories as you can and preserve the place but that’s all.” 

Forever 21 appealed to a variety of aesthetics within the teenage spectrum of apparel. Other retailers with a similar audience of teens also played a role in the fall of Forever 21. 

“Forever 21 is relatively cheap,” Dinh said. “It’s affordable for teenagers. It has a lot of colorful fashion and I really like that. I’m a very girly person, I love colors and it has the latest trends. It‘s very, you know, teenagelike.” 

It is still early, so it is hard to tell the future for such a major clothing chain; whether the chain will pull through or end up in the dust is still debatable. 

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